About Us
Our Story
SEED Academy is a corporate training and capability development partner serving organisations across the Asian market.
Powered by Stories of Asia (founded in 2019), SEED Academy was created to address a common challenge faced by HR and L&D leaders: training that is well-designed, but does not translate into real performance.
We deliver expert-led learning experiences focused on leadership, communication, and team performance, designed for application beyond the classroom.
SEED Academy is L&D-led by design, not an end-to-end HR consulting firm.
The Founder
SEED Academy is founded and led by Sam Neo, Founder & CEO of Stories of Asia.
Sam is a seasoned HR leader and award-winning capability and brand strategist with experience working across Asia and globally. His work focuses on turning learning into execution and performance.
Selected credentials:
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Group HR Director, Park Hotel Group
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LinkedIn Top Voice 2024; Top 100 Global HR Influencers (2023)
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SHRI CEO of the Year (2021); Youngest VP & Council Member at SHRI
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Delivered keynote speeches across Asia, Australia, Europe, North America, and Africa
Built a business with over 90% inbound-led engagements
Our Clients
Media Features and Awards
Our Vision
To raise the standard of learning and capability development in the Asian market by ensuring training translates into real performance.
Our Mission
Enabling organisations to bridge the gap between global training standards and local performance through expert-led training, driving real business impact at every level.
Core Values
Performance over participation
Practicality with standards
Respect for the Asian market
Expertise earned through practice
How SEED Academy Delivers Impact
Our work is anchored on four principles that shape every programme we design and deliver
01
Industry-Proven Experts
Every programme is led by senior leaders and practitioners with real-world experience and proven impact, not career trainers or theorists.
03
Designed for Behaviour Change
We go beyond workshops, combining reflection, application, and reinforcement to support sustainable behaviour and performance shifts after training.
02
Diverse Skills & Perspectives
From leadership and communication to strategy, culture, and innovation, we integrate multi-disciplinary capabilities across industries and levels.
04
Asian-Centric, Globally Relevant
Our programmes are rooted in the realities of Asia, relationship-driven cultures, and diverse teams, while meeting global standards of capability and performance.
Let’s Build Capability That Lasts
The best investment you can make in your business is in your people. Let’s design a learning journey that transforms both.